In July 2025, actress Michelle Pfeiffer sparked controversy when she shared posts on social media claiming that Apeel, a food technology company backed by Bill Gates , was contaminating organic produce. Pfeiffer's posts stated that organic produce "is no longer safe" because Apeel's edible plant-based coating, recently approved by the USDA for organic certification, is invisible and "cannot be washed off." She implied a direct connection between Gates and ownership of Apeel. Shortly after, Apeel clarified that Bill Gates has no ownership or involvement in the company beyond two small grants from the Bill and Melinda Gates Foundation in 2012 and 2015. Pfeiffer later apologized, acknowledging she had shared outdated and inaccurate information about Apeel and its safety.
Bill Gates’ name wrongly linked to Apeel in viral misinformation
Apeel Sciences , founded in 2012, develops an edible coating made from plant-derived ingredients such as citric acid and baking soda, designed to extend the shelf life of fruits and vegetables and reduce food waste. The product, called OrganiPeel, was formally FDA approved in 2024 and has been used in grocery stores since 2017. Apeel received two grants totaling approximately $1.1 million from the Bill and Melinda Gates Foundation, but Bill Gates himself is neither a founder, shareholder, nor involved in operations. The company emphasizes its commitment to sustainability and improving food access worldwide.
On July 10, 2025, Michelle Pfeiffer shared posts warning her followers that organic produce coated with Apeel was no longer safe to consume, emphasizing the coating's supposed invisibility and inability to wash off. She also posted a list of major grocery chains that do not sell Apeel-coated produce. These claims echoed long-running social media smear campaigns that falsely accused Apeel of contaminating food and overstated Gates's involvement. The misinformation prompted backlash from Apeel, its representatives, and many food safety experts who contested Pfeiffer’s assertions.
How did Apeel responds
Apeel representatives firmly denied the allegations related to food safety and company ownership. They stressed that their product is edible, made from responsibly sourced plant oils, and can be removed by simply rinsing and gently scrubbing produce. Apeel also clarified that Bill Gates has "zero involvement or ownership" in the company, and that the Bill & Melinda Gates Foundation's funding was limited to grants with no controlling influence. The company reaffirmed its transparent mission to reduce food insecurity and improve sustainability in food systems.
Pfeiffer apologizes and retracts earlier claims
Three weeks after her initial posts, Pfeiffer returned to social media to issue a public apology. She admitted to unintentionally sharing outdated and inaccurate information about Apeel's product and ownership. Pfeiffer confirmed having spoken directly with Apeel representatives, learning that OrganiPeel is neither a new product nor exclusively linked to Bill Gates. She emphasized the importance of accurate public conversations on food safety and sustainability and expressed regret for spreading misinformation.
The larger debate on food tech, trust, and responsibility
This incident reflects ongoing tensions and misinformation in public discourse surrounding new food technologies and influential figures like Bill Gates. While some commentators applauded Pfeiffer for raising awareness, others criticized the spread of unverified claims that fuel distrust in science-based innovations. Apeel's case highlights the challenges companies face in balancing transparency, innovation, and public perception amid rapid advances in food technology. Pfeiffer's correction serves as a reminder of the responsibility public figures hold in verifying information before sharing it widely.
Bill Gates’ name wrongly linked to Apeel in viral misinformation
Apeel Sciences , founded in 2012, develops an edible coating made from plant-derived ingredients such as citric acid and baking soda, designed to extend the shelf life of fruits and vegetables and reduce food waste. The product, called OrganiPeel, was formally FDA approved in 2024 and has been used in grocery stores since 2017. Apeel received two grants totaling approximately $1.1 million from the Bill and Melinda Gates Foundation, but Bill Gates himself is neither a founder, shareholder, nor involved in operations. The company emphasizes its commitment to sustainability and improving food access worldwide.
On July 10, 2025, Michelle Pfeiffer shared posts warning her followers that organic produce coated with Apeel was no longer safe to consume, emphasizing the coating's supposed invisibility and inability to wash off. She also posted a list of major grocery chains that do not sell Apeel-coated produce. These claims echoed long-running social media smear campaigns that falsely accused Apeel of contaminating food and overstated Gates's involvement. The misinformation prompted backlash from Apeel, its representatives, and many food safety experts who contested Pfeiffer’s assertions.
How did Apeel responds
Apeel representatives firmly denied the allegations related to food safety and company ownership. They stressed that their product is edible, made from responsibly sourced plant oils, and can be removed by simply rinsing and gently scrubbing produce. Apeel also clarified that Bill Gates has "zero involvement or ownership" in the company, and that the Bill & Melinda Gates Foundation's funding was limited to grants with no controlling influence. The company reaffirmed its transparent mission to reduce food insecurity and improve sustainability in food systems.
Pfeiffer apologizes and retracts earlier claims
Three weeks after her initial posts, Pfeiffer returned to social media to issue a public apology. She admitted to unintentionally sharing outdated and inaccurate information about Apeel's product and ownership. Pfeiffer confirmed having spoken directly with Apeel representatives, learning that OrganiPeel is neither a new product nor exclusively linked to Bill Gates. She emphasized the importance of accurate public conversations on food safety and sustainability and expressed regret for spreading misinformation.
The larger debate on food tech, trust, and responsibility
This incident reflects ongoing tensions and misinformation in public discourse surrounding new food technologies and influential figures like Bill Gates. While some commentators applauded Pfeiffer for raising awareness, others criticized the spread of unverified claims that fuel distrust in science-based innovations. Apeel's case highlights the challenges companies face in balancing transparency, innovation, and public perception amid rapid advances in food technology. Pfeiffer's correction serves as a reminder of the responsibility public figures hold in verifying information before sharing it widely.
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