Good Glamm faces another salary delay, employee says, 'At this point it is obvious…'

Beauty and content commerce startup Good Glamm Group has delayed employee salaries for the second consecutive month. According to a report by Economic Times, the company delayed the salaries due to the ongoing financial struggles. The company, which had earlier assured staff that April and May salaries would be disbursed together in June, has failed to credit payments as of June 3, leaving employees in uncertainty.

The delay has also affected former employees, whose full and final settlements remain unpaid, adding to the financial strain. “April and May salaries were supposed to come together, but that doesn’t seem likely to happen anytime soon. At this point, it’s obvious to everyone that it’s because of funding,” an employee told ET.


Funding issues and more

Good Glamm has been struggling to secure fresh funding, with anticipated investments failing to materialise since January. In an effort to maintain liquidity, the company has been exploring the sale of several portfolio brands, including Organic Harvest, which may be sold back to its original founders.

The financial uncertainty has triggered a wave of employee exits, including the departure of Kartik Rao, the group’s former chief people officer, who recently joined AI-driven recruitment platform Vahan.ai.

Freelancers working with Good Glamm have also raised concerns over delayed payments. Babita Bharati, a freelance copywriter for The Moms Co, shared on LinkedIn that she is yet to receive her full payment of Rs 18,100, citing repeated delays due to pending investor funding.


Cost-cutting measures taken by Good GlammAs part of its restructuring efforts, Good Glamm shut down its Vasant Kunj office in New Delhi earlier this year, temporarily relocating operations to Greater Kailash before shifting to a remote work model.

The company has also been in advanced talks to sell MissMalini Entertainment, its media and influencer talent management arm, to marketing agency Creativefuel. Earlier this year, it sold Sirona, a feminine hygiene brand, back to its founders for Rs 150 crore, significantly lower than the Rs 450 crore it had paid to acquire the brand.

Investor confidence in Good Glamm has been shaken, with representatives from Accel, Prosus Ventures, and Bessemer Venture Partners resigning from the company’s board in January. The company raised $30 million in March 2024 to support working capital needs, but a larger funding round remains elusive.