Elon Musk-owned social media platform Twitter appoints new product head

Elon Musk ’s social media platform X (earlier Twitter) has appointed entrepreneur Nikita Bier as its new head of product. With this appointment, the company is placing him in a senior leadership position. Bier, who is a consistent user of X, had publicly expressed his interest in leading product at the company, tweeting at Musk in April 2022, shortly after Musk's $44 billion acquisition of the social network. Bier's professional background includes selling a polling startup called TBH to the then-Facebook Inc. in 2017. He also sold Gas, a teen-focused social network, to Discord in 2023.


His arrival at X follows the company's recent merger with Musk’s artificial intelligence startup, xAI , which has led to shared engineering resources and talent between the two businesses. While it is not immediately clear the extent of Bier's involvement with xAI's products, there has been collaborative work between the companies, particularly in the development and distribution of the AI startup’s chatbot, Grok.


What Nikita Bier said on his new role in X


In a post shared on X, Bier wrote: “Ladies and gentlemen, I've officially posted my way to the top: I'm joining @X as Head of Product. 𝕏 is the most important social network in the world. It's where internet culture originates and where the world's most influential people convene. Finding my community and building an audience on 𝕏 has impacted my life more than any single thing: it's unlocked friendships, professional opportunities, and it's even where I met my girlfriend. While I already spend every waking hour on this app, I'll now be spending that time helping others unlock that same value. And we'll certainly be leveraging the power of Grok to create hyper-relevant timelines and help people understand everything that's happening. Thanks @elonmusk and the 𝕏 team, for inviting me to work on the product that I live and breathe.”


Replying to his post, Musk wrote: “ Welcome to 𝕏 !”