L'Oreal anti-ageing serum loved by shoppers drops to lowest price at Boots

Beauty shoppers are snapping up the , now on special offer and reduced to £10 at Boots, with five-star customers getting compliments of "younger looking skin".

Today the high street retailer put on special on more than 160 items across healthcare and beauty with savings of more than 50% and this L'Oreal anti-ageing serum, reduced from £31.99 to £10, has been purchased more than 100 times in the past few hours.

One shopper on her third purchase shared: "I used it morning and evening. I definitely noticed a difference in my skin. It seemed to look smoother less blemishes in fact, quite radiant. My husband actually commented I looked younger after a few weeks use and he didn't know I was using a new serum."

Used as the first step in the skincare routine, the powerful formula of hyaluronic acid and 3% concentration of Pro-Xylane (a sugar protein found in beech trees) delivering intense action and targeting wrinkles, skin firmness and skin texture to leave skin feeling smoother, plumper and more even with self assessment tests showing "".

, available on Amazon at £32.40, also features beech tree extracts which helps to build collagen and enhance elastin in skin cells. Affordable K beauty works to repair damaged skin with its snail secretion filtrate. Loved by thousands of skincare buffs across the globe, it's on offer at Sephora and available for £20.99.

The L'Oreal Revitalift Laser Advanced Anti Ageing Serum has amassed 274 reviews at Boots online and more than 2,000 on Amazon, with 72% of them giving five stars based on its value and skin effects.

A customer wrote: "Quite a few serums I've tried haven't seemed to work as well on my skin as this one. Even though I'm below the age target it's left my skin way more hydrated than other products and with a nice glow. Smells nice and clean too which is a bonus."

Some complained about a fault in bottle design and mentioned it's been "difficult to dispense the serum" and others mentioned it "only smoothed skin" and were disappointed that it did not shrink pores.

The serum worked a charm on mature skin as well as one woman shared: "I love this serum, have been using it for a long time now. Goes on so smoothly, , and definitely has a smoothing effect, in my opinion, would recommend, I'm 63 I feel any age can use this."