Expert explains why Prince Harry and Meghan's 'downgraded' Netflix deal isn't all it seems

Prince Harry and Meghan Markle's new Netflix deal was dubbed a "downgrade" by a PR expert who explained how it differs from their previous one and what that means for them. The Duke and Duchess of Sussex's Archewell Productions triumphantly announced on Monday that they are "extending their partnership" with Netflix with a new "multi-year first look" deal.

Netflix's new deal will see the streaming giant have the first look at the Sussex couple's ideas before deciding if they want to work on it. Harry and Meghan have produced five projects for Netflix so far, but only one of them, their bombshell 2022 docuseries, proved to be a viewer hit.

Now, a PR and branding strategy expert has cautioned the couple that they will have to put in more effort for their projects to truly shine and have reach.

Simon Brisk, co-founder, Marketing & Consumer expert at Click Intelligence, said: "Initial projects like Harry & Meghan drew huge viewership, but later releases (including Polo and With Love, Meghan) saw more mixed results.

"The downgrade suggests Netflix is now prioritising consistent ROI over celebrity wattage. It's a reminder that fame can open doors, but sustainable deals require consistent hits."

Mr Brisk noted how in the world of celebrity branding, status shifts can have a "compounding effect on influence" and warned that how Harry and Meghan manage this narrative will determine whether "it's seen as reinvention or reduced demand".

He also said that from a branding standpoint, "the downgrade is a reminder that fame without consistent cultural moments can lose negotiating strength".

The expert explained: "My advice to them and to any high-profile brand facing recalibration is to lean into originality and speed.

"In a first-look environment, it's the timely, conversation-driving projects that win.3

"They must prove they can create a sustained impact without the safety net of guaranteed output.

"The public is watching to see if this is a strategic pivot or a slow fade, and that makes the next project critical."