Aldi refuses to 'gatekeep' supermarket 'hack' any longer in Facebook announcement

Aldi has told shoppers in an announcement that it is no longer "gatekeeping" a 'secret hack' its admin team 'has been keeping'. Taking to Facebook, the supermarket confirmed what the supermarket's team uses to achieve "gorgeous, glossy hair".

The supermarket is stocking a £4.99 Wonder Mask, and the budget "hack" could be the key to luscious locks for less. The retailer showcased the beauty buy in a tongue-in-cheek Facebook post. Aldi UK wrote: "We're not gatekeeping any longer, this is Admin's hack to our gorgeous, glossy hair. Pick up in store now to treat yourself."

According to Aldi, the hair treatment is "perfect for glossy-looking hair." The product description states that it is a deep conditioning treatment formulated with algae, Blue Sea kale, and hydrolysed vegetable protein. It adds that the mask helps provide long-lasting hydration and deep conditioning, and contains heat protection.

• Aldi launches new Lacura Beauty Advent Calendar for £20 - look what's inside
• Hair loss sufferer found 'lumps of hair in shower' until she took £1-a-day gummies

The hair mask proved popular on Facebook. The post showcasing the beauty product earned hundreds of likes. Excited shoppers also commented. Someone wrote: "Excited!! I'm using this tonight."

Another fan said: "Wow this is fantastic must go and get more." A different viewer replied: "Ooohhh to add to my collection" Meanwhile, a commenter tagged another social media user, writing: "Could you pick me some of this up, next time you're in Aldi, please."

The Wonder Mask is one of the supermarket's health and beauty Lacura SpecialBuys, meaning stock is limited, and once the items are gone, they are gone. It's not the only beauty item featured in the current SpecialBuys selection.

Haircare enthusiasts may also appreciate the £1.19 Lacura Hair Refine Shampoo. It offers four different options tailored to whether shoppers want to focus on colour, length, oil, or volume.

Another option that might impress beauty shoppers is the £12.99 Makeup Storage, available in black or white. The product description says it is "the perfect way to keep all your makeup in a neat and convenient storage." The storage box has three drawers, and it has a matte finish.

Aldi updates its SpecialBuy products every Thursday and Sunday. The next drop, scheduled for October 2, includes a variety of food, home, and lifestyle items. On Aldi's website, the categories are listed as fresh specials, kitchen, motoring and travel, national curry week, and soft drinks.

One item expected to be popular is the £29.99 Soup Maker, which has a capacity of up to approximately 1.6L and comes with a three-year warranty. The product description says: "Add the perfect winter addition to your kitchen and batch-cook soups to keep you warm on these cold evenings."

It adds that the soup maker is "quick and easy" as it "makes fresh, homemade soup in less than 30 minutes" and has a digital display. It has six functions: blend, keep warm, smoothie, compote, chunky soup, and smooth soup.