Jaipur Sweet Shops Rename Traditional Mithais, Replace 'Pak' with 'Shree' to Support Operation Sindoor

In a unique show of patriotism, sweet shop owners in Jaipur have taken a bold step by renaming several beloved Indian sweets, replacing the word ‘Pak’ with ‘Shree’ as a gesture of support for Operation Sindoor—India’s recent military action targeting terror camps across the border in Pakistan.

Traditionally cherished mithais like Moti Pak, Aam Pak, Gond Pak, and Mysore Pak will now be sold as Moti Shree, Aam Shree, Gond Shree, and Mysore Shree, respectively, in Rajasthan’s capital. This symbolic move is gaining attention on social media and among the local populace for blending cultural identity with a strong nationalistic sentiment.

A Patriotic Twist to Sweet Traditions

According to Jaipur-based sweet vendors, the decision to drop the word ‘Pak’ was not taken lightly. “Though ‘Pak’ originates from the Sanskrit word Pakva, meaning cooked or ripe, its phonetic resemblance to ‘Pakistan’ has made it uncomfortable for many,” explained one shop owner. “Given the current sentiments following Operation Sindoor, this is our small yet meaningful contribution to the national spirit.”

The rebranding is intended to express solidarity with Indian armed forces and honor the sacrifices made during the recent military strikes. While the change is largely symbolic, it represents a growing trend of businesses engaging with current affairs to reflect public sentiment and patriotism.

Operation Sindoor: The Catalyst Behind the Change

The rebranding wave was sparked by Operation Sindoor, a strategic military operation aimed at dismantling terrorist infrastructures in Pakistan. The name ‘Sindoor’, symbolizing valor and sacrifice, has struck a chord with the public—especially following Prime Minister Narendra Modi’s fierce statement: “Modi ki nasson mein lahoo nahi, garam sindoor beh raha hai.”

This declaration has not only fueled national pride but has inspired acts of solidarity across sectors—from social media campaigns to cultural and commercial initiatives like this one by Jaipur’s iconic sweet shops.

Netizens and Locals React

The news has quickly caught the attention of the internet. While some users applauded the move as a creative display of patriotism, others have sparked a debate on whether linguistic and culinary traditions should be altered based on geopolitical tensions.

Here are a few online reactions:

• “Love this initiative! Sweet taste with a strong message.”
• “This is what patriotism looks like—rooted in culture yet aware of current affairs.”
• “Why not preserve tradition while supporting the nation? Great balance by Jaipur shops!”

Despite differing opinions, the majority seem to appreciate the intent behind the renaming, seeing it as a fusion of cultural identity and national solidarity.

What's in a Name? A Lot, Apparently

Interestingly, linguistic experts point out that ‘Pak’ has no political connection in Indian culinary history. The term is derived from ‘Pakva’ in Sanskrit and ‘Paag’ in Hindi—both related to the cooking process, especially of sweets. But for Jaipur’s mithaiwalas, the present-day connotation overshadows its origin.

One vendor summarized it aptly: “Our sweets will always carry the same flavor, but the name now carries a message—one of unity, pride, and unwavering love for our country.”

As Jaipur's sweet shops make headlines with this thoughtful yet controversial decision, the rest of India watches with curiosity. Whether this trend will catch on in other cities remains to be seen. But one thing is certain: in today's India, even a piece of mithai can become a symbol of resistance, pride, and patriotism.

So the next time you bite into a Mysore Shree, remember—it’s more than just a sweet; it’s a statement.