In 10 years, you might not need an iPhone; Apple exec spills the future!
The iPhone has been Apple’s flagship and most lucrative product for years, but a top executive at the company has suggested a future where the smartphone might no longer hold a central role in our daily lives.
Eddy Cue, Apple’s Senior Vice President of Services, recently testified in the US Department of Justice’s antitrust case against Google, indicating that artificial intelligence (AI) could potentially make the iPhone obsolete within the next ten years.
“You may not need an iPhone 10 years from now, as crazy as it sounds,” Cue said, adding that major shifts in technology, like the current surge in AI innovation, often pave the way for entirely new forms of competition. “Technology shifts create these opportunities. AI is a new technology shift, and it’s creating new opportunities for new entrants,” he noted during his testimony.
Cue’s remarks come as AI is increasingly transforming various industries, particularly the smartphone sector. Once considered a mere buzzword, AI has now become a core component of product development for tech giants like Apple, Google, and Samsung. From voice assistants to advanced photo editing, the integration of AI into everyday devices is advancing quickly.
However, Cue’s forecast extends beyond just improving existing devices. He foresees a future where smart wearables or AI-powered gadgets could completely replace smartphones. Apple has already begun preparing for this shift, with its investments in wearables, augmented reality, and rumoured developments in smart glasses, suggesting a long-term strategy that might eventually move past the iPhone.
Despite these ambitions, the iPhone continues to be Apple’s primary source of revenue. The company’s attempts to diversify have had mixed outcomes, with its entry into virtual reality through the Vision Pro headset receiving a rather tepid response.
Currently, the iPhone remains at the forefront of Apple’s product lineup, particularly in emerging markets like India, where demand continues to grow. However, as Cue’s remarks indicate, Apple is closely monitoring the rapid advancements in AI and considering the potential impact on the device that revolutionised the smartphone industry.
The iPhone has been Apple’s flagship and most lucrative product for years, but a top executive at the company has suggested a future where the smartphone might no longer hold a central role in our daily lives.
Eddy Cue, Apple’s Senior Vice President of Services, recently testified in the US Department of Justice’s antitrust case against Google, indicating that artificial intelligence (AI) could potentially make the iPhone obsolete within the next ten years.
“You may not need an iPhone 10 years from now, as crazy as it sounds,” Cue said, adding that major shifts in technology, like the current surge in AI innovation, often pave the way for entirely new forms of competition. “Technology shifts create these opportunities. AI is a new technology shift, and it’s creating new opportunities for new entrants,” he noted during his testimony.
Cue’s remarks come as AI is increasingly transforming various industries, particularly the smartphone sector. Once considered a mere buzzword, AI has now become a core component of product development for tech giants like Apple, Google, and Samsung. From voice assistants to advanced photo editing, the integration of AI into everyday devices is advancing quickly.
However, Cue’s forecast extends beyond just improving existing devices. He foresees a future where smart wearables or AI-powered gadgets could completely replace smartphones. Apple has already begun preparing for this shift, with its investments in wearables, augmented reality, and rumoured developments in smart glasses, suggesting a long-term strategy that might eventually move past the iPhone.
Despite these ambitions, the iPhone continues to be Apple’s primary source of revenue. The company’s attempts to diversify have had mixed outcomes, with its entry into virtual reality through the Vision Pro headset receiving a rather tepid response.
Currently, the iPhone remains at the forefront of Apple’s product lineup, particularly in emerging markets like India, where demand continues to grow. However, as Cue’s remarks indicate, Apple is closely monitoring the rapid advancements in AI and considering the potential impact on the device that revolutionised the smartphone industry.
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