GST 2.0 Shopping Festival: Where to Complain If Retailers Don't Pass on GST Rate Cuts

The much-awaited GST 2.0 Shopping Festival has officially begun, offering consumers a wave of price relief just ahead of the festive season. With the government’s new Goods and Services Tax (GST) reforms taking effect on September 22, 2025, customers are expected to enjoy reduced prices across categories—from electronics and white goods to automobiles. However, if retailers or e-commerce platforms fail to pass on the benefit of these GST rate cuts, consumers now have a clear channel to file complaints.

Where to Report GST-Related Complaints

According to the Central Board of Indirect Taxes and Customs (CBIC), complaints regarding GST benefits not being transferred to customers can be lodged through the National Consumer Helpline (NCH) at 1915. The government has introduced a dedicated complaint category for GST-related issues, ensuring that such cases are tracked and acted upon more effectively.

What makes the system even more consumer-friendly is its accessibility in 17 different languages, making it easier for people across India to raise grievances. Data shows that the helpline already handles more than one lakh complaints each month, and officials assure that action will be taken promptly once a GST-related complaint is received.

How the Process Works

If you notice that a retailer or e-commerce platform is still displaying old prices despite the GST rate cut, you can simply dial 1915 and register your complaint. Once lodged, the CBIC reviews the case and takes appropriate action against non-compliant businesses.

This mechanism has been designed to protect consumer interests and ensure that businesses honor the revised tax structure, rather than profiteering by keeping prices unchanged.

GST 2.0: What Has Changed

The new tax reform, popularly known as GST 2.0, is aimed at simplifying the indirect tax regime and making consumer goods more affordable. Under this system, the government has reduced the number of tax slabs to just two—5% and 18%. The earlier 12% and 28% categories have been eliminated to minimize complexity.

The idea is simple: by reducing GST on everyday essentials and consumer durables, households will enjoy noticeable monthly savings. At the same time, businesses are expected to see increased sales volume during the festival season, particularly around Navratri and Diwali, when consumer spending typically peaks.

A Message of “Swadeshi” from the Prime Minister

Alongside the GST reforms, Prime Minister Narendra Modi has given a strong push for “Swadeshi” (Made in India) products. During a recent visit to Itanagar, Arunachal Pradesh, he met with small business owners and encouraged them to proudly promote local goods. Referring to the eight northeastern states as “Ashtalakshmi,” the Prime Minister highlighted the region’s role in strengthening India’s economic and cultural identity.

Why It Matters for Consumers

For shoppers, GST 2.0 is more than just a tax reform—it’s a festive season bonus. Discounts are now available not just through promotional offers but also through structural tax reductions. From high-value appliances and vehicles to lifestyle services such as gyms, salons, and spas, consumers are seeing new opportunities for savings.

Yet, the government is also aware that not every retailer may comply voluntarily. That is why the dedicated consumer helpline plays a crucial role in ensuring that the financial benefits reach the end buyer.

Final Takeaway

The launch of the GST 2.0 Shopping Festival is expected to boost both consumer sentiment and retail activity across India. However, the real success of the reform depends on its proper implementation. If businesses fail to pass on the tax reduction, consumers must take charge by registering complaints at 1915, helping ensure that the GST benefits are fairly distributed.

With fewer tax slabs, stronger consumer protections, and the festive season in full swing, GST 2.0 marks a significant step toward a more transparent and consumer-friendly taxation system in India.